"Its summertime in the Hamptons, where sailboats are gliding, vintage convertibles are zizzling about and socials are mingling. But there is something amiss as the Yoko Devereaux crew invades East Hampton from their East Village studio to shake things up and get the real party started."
With that artist's statement, Yoko Devereaux presented a much more polished take on their very well-known Brooklyn brand at The Yoko Devereaux Spring/Summer 2009 show that took place on Monday, July 21 at the Classic Car Club on Hudson Street in Manhattan.
Several stars attended including Alan Cumming, and the scene was decidedly hipster. It was clear from looking at the new Yoko Devereaux line that while they remained true to their roots with the many "jersey as outerwear" pieces, they also showed a range of woven looks and responded strongly to "The Good Life" trends. Mostly based around the Hamptons this season, the trend is being followed by so many mens streetwear brands looking to elevate their image, that I'm not sure they will be distinguishable in-stores next spring.
The Classic Card Club was a great choice in venue with editors being able to sit in vintage cars to view the runway show, while everyone else enjoyed taking a look at the pre-show reception. My only concern about the show is that Yoko Devereaux has become a fashion victim for spring, probably responding to the economy, and hoping to have as many buyers interested in the brand as possible. My hope is that Yoko Devereaux continues to innovate and does not just become another industry follower, because their brand concepts of taking typical outerwear pieces and reinterpeting them into knit is still very interesting and I believe there's a lot more that can be explored with this great brand.
